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    Toronto, Canada
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About me



  • 2021 - 2023
    Pine Labs

    AVP (Creative Head)

    Built and led an internal creative team of 10 at one of Asia’s largest fintech unicorns. Worked on the brand’s global identity relaunch including mission, vision and culture code, followed by multiple award-winning campaigns.

  • 2019 - 2021
    Fisheye Creative Solutions

    Creative Group Head

    A second stint that led to more campaigns for food, fashion and tech brands, including working closely with India’s leading Bollywood ambassadors and cricketing youth icons like Virat Kohli, Kriti Sanon and many more.

  • 2018 - 2019
    Dentsu mcgarrybowen

    Associate Creative Director

    Led the digital creative team and worked on brands like OLA Cabs (Uber’sl argest Indian competitor), MG Motors, Suzuki Two Wheelers, Bharat Benz Trucks and Van Heusen. Was part of a core team to lead work on pitches.

  • 2011 - 2018
    Fisheye Creative Solutions

    Senior Copywriter

    Realized true calling after an internship at Ogilvy. Began a career in advertising as a copywriter. Built a body of award-winning work on a wide range of brands across industry verticals – fashion, F&B, electronics and more.

  • 2007 - 2010
    Saud Bahwan LLC

    Senior Sales Consultant

    Worked closely with principals in Japan to promote sales of Toyota’s heavy duty truck brand HINO across the MENA region. Shortly followed by a transfer to lead sales for Germany’s renowned brand of MAN trucks.



Honors & awards