Marketing

Commerce

Business Development Executive

\Key Responsibilities and achievements:
– Maintaining relationships with key international agencies: PATH, USAID supported CBOs to increase user awareness of HIV self-testing kits.
– Providing partners market insights and product analysis of key products through Vietnam\’s Ministry of Health tender.
– Supported BD team, by evaluating contracts, packaging designs and product supply agreements provided by international partners across EU and ASEAN.
– Successfully negotiated with USAID/ PEPFAR to be exclusive key supplier for HIV self-testing kits to all CBOs supported by USAID across Vietnam for COP 2021-22.
– Closely worked with our Indian pharmaceutical partners and provided market insights and feedback to introduce rapid COVID self-testing in Vietnam.
– Collaborated in Xom Cau Vong marketing campaign (Stay Home Self Test) initiative by PATH with USAID, to support objectives and patient reach by providing self-test devices to CBOs across Vietnam for conducting surveys and increasing self-testing awareness.\

Digital marketing executive

\Key Responsibilities and achievements:
– Created weekly infographics and content for social media accounts (Facebook; LinkedIn, Zalo OA).
– Closely collaborated with project members and sent weekly newsletter to therapeutic doctors. Maintained and grew companies therapy database in. – GetResponse and ESMS by 120% Provided social media campaign reports for newsletter and other social media channels. Assisted team in Zoom webinar sessions (International guest series) using Facebook Livestream through OBS platform.
– Collaborated with team in launching new company\’s official website by creating site map.\

Marketing executive

\Achievements/Tasks
– Worked closely with team to create and maintain marketing materials for sales presentations and client meetings.
– Edited website content and database to keep information correct and up-to-date.
– Edited and assembled training materials and reports
– Carried out research on competitor\’s analysis, demographic activities using Google Trends/Insights, Google Analytics, etc.\

Business Development Intern

\Achievements/Tasks
– Successfully carried out launch, logistics and overall fulfillment of important use case- Diwali lights leading to 15 lakhs of revenue.
– Responsible for major product change in PEC category, creating SKUs for all categories with pricing in new cart flow leading strong traction with increase in RTP and FTP across 10 major cities.
– Revamped training module for onboarded pros by making app simulators and video tutorials ensuring smooth transition into platform.
– Carried out research and analysis on pros and PEC SKUs by gathering useful insights and data on pro earning buckets and SKUs price determination.\