About

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Education

  • 2018 - 2021
    University of the Arts London

    Design Management | Bachelor of Arts

    Grade: First Class HonoursGrade: First Class Honours Multi-disciplinary course in Design Management and Cultures - one of the only courses in the world covering Design Thinking / User-Centred Design (IDEO) at the core of the course delivery. Looking at design as a problem-solving tool for business strategy, social challenges, innovation by change and leadership. Applications of learning include design sprints, rapid prototyping, collaborative projects, industry-partnered projects.

Experience

  • 2021 - 2022
    Ruder Finn Interactive (RFI) Asia

    Creative Planner

    Ruder Finn Interactive (RFI) Asia is a consultancy and digital specialist, serving ambitious brands as strategic advisor, omni-channel expert and engineer of change.
    – Creative ideation, key conceptualisation and planning for content advisories
    – Played digital marketing advisory roles for Edrington Global
    – Lead content strategy for high-level, cross-channel activation campaigns for The Macallan
    – Solely managed, planned and executed daily newsletter for Marriott APAC of 1500+ subscribers
    – Produced social listening reports for Marriott International
    – Social media copywriter for Marriott Bonvoy APAC, Hublot Hong Kong, The Macallan Hong Kong
    – Managed, planned content and executed livestream campaigns for The Macallan in liaison with KOLs to drive footfall to the brand\’s showroom
    – Developed UX mock-ups for e-commerce retailers (DFS Macau, HK and Dubai)
    – Facilitated design sprints as part of an internal re-brand transformation

  • 2020 - 2021
    Raze Technology

    Marketing Assistant

    Raze Technology is a biotech start-up and synchronised platform for deep tech to continuously improve. Through external partnerships, we integrate photocatalyst technology for everyone and anyone.
    – Sole copywriter for all owned social, EDMs, website, Facebook/Instagram ads
    – Managed all social media accounts: Instagram, Facebook and Linkedin
    – Assisted with production and strategy of social media content
    – Liaised with 100+ KOLs including sourcing, budgeting and execution on both a local and international scale
    – Provided creative direction for content creation and execution including on-site shoots
    – Facilitated a remote branding sprint to re-establish brand values, image and content direction
    – Conducted market and competitive research within UI scope
    – Regularly consolidated with R&D team to humanise communication standards

Skills