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About me



  • 2019 - 2020
    Tracxn Technologies Pvt Ltd

    Associate Vice President

    • Directed automation team as a Process Owner; expertise in end-to-end process designing, including requirement gathering, planning
    & implementation, process automation, KPI formulation, launch, and maintenance

    • Assessed effectiveness of existing processes; redesigned & modified workflows and automation logic to reduce process failure rates and internal tickets by 90%

    • Executed multiple large-scale projects while liaising with cross-functional departments; drove initiatives to reduce errors on Tracxn platform resulting in a 30%+ decline in client complaints

  • 2017 - 2019
    Vedic Roots (BVS Nature Fresh Products Pvt Ltd)

    Head of Operations

    • Managed set-up of Ayurveda business from scratch; strategized, formulated, and implemented measures to ensure top-notch
    profitability; attained sales worth USD 35,000 within 6 months of launch

    • Designed, developed, and implemented strategy to exceed revenue targets, and boosted footfalls & brand loyalty

    • Overhauled customer satisfaction through multiple initiatives using Customer Analytics:
    – Redefined company focus based on customer loyalty cohort. Key focus categories, product lines and cities identified (based on
    Recency, Frequency, Purchase diversity and Profitability)
    – Identified High-value segment growth drivers. Ascertained cross-selling and up-selling opportunities across categories to
    enhance customer lifetime value
    Silver Star Mercedes-Benz

  • 2016 - 2016
    Silver Star Mercedes-Benz

    Head of Strategy and Analytics

    • Played a key role in CEO’s Strategy & Advisory Team; planned & executed go-to market strategies and achieved YTD sales 150%,
    after-sales 140%, and marketing metric at 180% with highest customer satisfaction score PAN India

    • Hired, coached, and mentored a team of 6 professionals

    • Collaborated with cross-functional teams and collectively implemented solutions to obtain a 10% increase in net income

    • Led conceptualization of after-sales tools; adopted & administered by OEM all over India; enhanced profits by 5% and accelerated employee productivity to 75% from initial 45%